KNBC, the powerhouse Los Angeles-area NBC affiliate, has a new digital broadcasting initiative called Digital 4.4 News Raw. They produce lots of interesting coverage, including news and stories about cutting edge companies that might not get lots of mainstream attention in a more traditional broadcast news setting.
News Raw content airs on KNBC’s digital channel, on News Raw Online, and on the station’s various traditional/analog newscasts.
Last week, 2SWAP founder Todd Beck went in studio at KNBC for a sit-down interview with Digital 4.4 Anchor Mekahlo Medina. You can check it out here.